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gericke98/readme.md

Santiago Gericke Parga

Website LinkedIn GitHub

Typing SVG

πŸš€ Tech Stack

Best with:
Next.js React TypeScript Tailwind Shopify OpenAI

Familiar with:
Python PostgreSQL AWS LangChain

πŸ’‘ TL;DR – I'm a Spanish product builder with a business brain and an entrepreneurial heart. I co-founded Shameless Collective, a DTC clothing brand doing €10k+ in monthly sales, spent 4 years in consulting, and dedicated the past year to building full-stack AI solutions - identifying real problems, shipping fast, and landing enterprise clients within multiple industries.


πŸ‘¨β€πŸ’» About Me

I build at the intersection of AI, entrepreneurship, and product design β€” driven by the desire to solve real problems with speed and impact. I first turned to software to scale my productivity beyond time constraints, and quickly realized it's the most powerful multiplier a builder can have.

As AI reshapes the world, I've focused on becoming a truly hybrid profile: someone who can spot opportunities, build solutions, and communicate their value. I believe the best builders of this era will speak both machine and human.

πŸ† Main Achievements

Click to expand achievements
  • Shameless Collective. Co-founded a DTC fashion brand, scaled to €10k+/month. Automated all ops β€” from order processing to invoicing and logistics β€” with custom-built tools.
  • Returns Portal. Built a fully automated returns portal for Shameless, integrating Shopify, Correos (shipping), and Stripe. Processed 250+ returns/exchanges with highly positive user feedback.
  • Tayliq. Built an AI-native customer support app for Shopify brands. Currently validating with early users and in talks with a €90M+ fashion brand.
  • Ring Size Detection App. Computer vision tool to estimate ring sizes from hand photos. Built for a jewelry brand with €500k+ annual revenue (in progress).
  • Taxi Dispatch AI System. Voice-powered dispatch platform for a Radiotaxi company β€” includes a driver app, geolocation tracking, and AI call handling (in progress).

πŸ› οΈ Most-Prideful Builds

Project Role Stack Problem Impact Live Demo Video
Shameless Collective Founder / Ops & Tech Shopify GQL
Liquid
Young people eager to express themselves through bold, high-quality streetwear β€’ €10k+ monthly revenue
β€’ 90% automated ops
Visit
Tayliq Founder Remix
OpenAI API
Prisma
Neon
Drizzle
Most support tools are generic and rigid, failing to resolve real user problems β€’ 95% of queries resolved without human intervention
β€’ 10% increase in returning customers after automating support
Visit Demo
Returns Portal Solo dev Next.js
Tailwind
SOAP API
Vercel
Stripe
Neon
Drizzle
No flexible platform for fully customized return/exchange experiences β€’ 250+ returns
β€’ 95%+ satisfaction
Visit Demo
Ring Size Detector Solo dev Next.js
Tailwind
OpenAI API
MediaPipe
High return rates due to incorrect ring sizing and conversion losses from size uncertainty WIP Visit Demo
Taxi Dispatch AI Solo dev ElevenLabs
Twilio
Google Maps API
Neon
React Native
Inefficient manual dispatch and poor customer experience WIP πŸ“ž Call +1 (313) 631-4559 Demo

Everything you see is built, designed, and shipped by me.

πŸ“ˆ Experience (TL;DR)

Click to expand experience

πŸš€ Current Ventures

  • CEO & Co-founder @ Tayliq (2025–present)
    Building an AI-native customer support platform for DTC brands. Currently in advanced discussions with a €90M+ fashion brand for deployment.

  • Co-founder @ Shameless Collective (2016–present)
    Bootstrapped a DTC streetwear brand from zero to €10k+ monthly revenue. Built and automated core operations including order processing, logistics, and customer service.

πŸ’Ό Professional Experience

  • Senior Data Associate @ Monstarlab / Metyis (2022–2025)
    Led development of advanced analytics and forecasting models for global F&B clients, driving data-driven decision making across multiple markets.

πŸŽ“ Education

  • Industrial Engineering & MBA
    ICAI / ICADE

πŸ› οΈ Side Projects

  • Built 20+ full-stack & AI projects focused on solving real-world problems
  • Specialized in rapid prototyping and shipping MVPs

⚑ How I Work

🎯 Goals 🚫 Avoid πŸ’ͺ Strengths πŸ“ˆ Growth 🎨 Style
Building things fast Bureaucracy Full-stack prototyping Saying "no" earlier Fall in love with the problem
Working with ambitious teams Ego-driven decisions Clear communication Delegating more Hands-on builder
Solving real user pain Over-polish before validating Business-code balance Designing for scale Clarity-obsessed

🎯 Beyond the Code

Personal

  • 🎡 Started playing piano at 7. When I'm not coding, you'll catch me on the padel court or cheering for Real Madrid.
  • πŸ‘• Co-founded Shameless Collective with two friends a few years ago - still get a kick out of seeing strangers wearing our designs on the street.
  • 🌍 Spanish at heart, but I've got a thing for Silicon Valley's ethos from my time at Santa Clara University.
  • πŸ’­ I'm all about building things that matter. No fluff, just execution. My motto? "Fall in love with the problem, not the solution"

🌟 Mission

My work is driven by a relentless itch to build things and solve problems. It's the force that led me to co-found a DTC brand from scratch, automate its operations, and later dive headfirst into building full-stack AI solutions. I'm obsessed with the entire process of turning an idea into something real.

Growing up in Spain, I've witnessed our incredible talent firsthand, but also seen how we don't always have the right environment to nurture it. That's what's driving me to the US β€” to learn from the best, build a strong network and eventually bring that knowledge back home.

My goal isn't to replicate Silicon Valley, but to help build our own version of it: A tech hub with its own Spanish identity, one where any Spanish builder with ambition has the tools and confidence to compete, and win, on the world stage.

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